For small SaaS teams who already have the data

Know why your metrics changed, and what to fix next.

Quick answer

FlarePath Metrics is a decision guide for small SaaS teams. Connect Google Analytics, Search Console, Stripe, and X. Get what changed, why it matters, and ranked next steps each week. Free in beta.

Start free See a sample Guide

No card required · first Guide in ~30 seconds after connect.

Leaking

Trial conversion slipped 18% this week.

You'd miss this checking Stripe alone once a month.

This week at a glance

Trial→paid down 18% · onboarding step 2 driving the drop
MRR flat · cancellations haven't moved yet

Focus 1

Check onboarding step 2 first

What to do: Step 2 drop-off is driving the trial→paid gap. Tighten activation before ad spend scales.

Open Google Analytics

Leaking

Payment failures are eating this week's growth.

Stripe's dashboard buries these until MRR dips.

This week at a glance

3 failed payments · $297 at risk this week
MRR up 2% · recoveries would have doubled the lift

Focus 1

Recover failed payments before they churn

What to do: Reach out to the three cards on file. Most recover with one email.

Review in Stripe

Leaking

Churn is ticking up while MRR looks flat.

This week at a glance

Churn 5.2% · up from 3.8% last month
MRR flat · net-new subs masking losses

Focus 1

Review recent cancellations before the trend compounds

What to do: Four customers left this week. Check exit patterns and reach out to at-risk accounts.

Review in Stripe

Traffic

Your top organic keyword lost half its clicks.

Search Console won't ping you until a month of leads is gone.

This week at a glance

"saas metrics dashboard" 28 → 12 clicks · position slipped to page 2
Trial signups from organic down 22% week over week

Focus 1

Refresh the page losing clicks

What to do: Ranking dropped after a competitor update. Tighten the title and add a comparison block.

Open Search Console

Sticking

Week-4 retention slipped. Leaky bucket ahead of churn.

MRR can look fine while fewer users come back each week.

This week at a glance

4-week retention 34% · down from 41% prior cohort
DAU/MAU ratio falling · activation holds but habit isn't forming

Focus 1

Find where week-2 users drop off

What to do: Recent cohorts stall after first value. Add one nudge email before day 10.

Open Google Analytics

Read-only OAuth · How we protect your data

~30 second setup · instant first scan · free in beta · no credit card

Get the story every week.

Read-only OAuth for Stripe, Google Analytics, Search Console, and X. Your Guide and emails share the same snapshot: what changed, why it matters, what to do next.

Before

6 tabs open. Numbers moved. Still don't know why.

After

Trial conversion dropped 18%. Check onboarding step 2 first.

emails from your guide

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How it works.

Three steps: connect, check your Guide, get the emails.

01

Run your 30-second audit.

Connect Stripe, Google Analytics, Search Console, or X with one click (read-only OAuth, no developer setup). Instant first scan.

Connect once. Get the story.

Read-only · Stripe, Google Analytics, Search Console, or X

30-second audit · encrypted at rest · How we protect your data

Connect with Stripe

02

Check your Guide anytime.

Daily sync keeps it current: what changed, why it matters, and up to three ranked next steps with links.

03

We email you so you don't have to remember.

See email examples

Stop tab-hopping every Monday.

Numbers move while you ship. Dashboards show the change, not why, and not what to fix.

Doing analytics yourself

Six tabs open. Stripe for revenue, Analytics for traffic, Search Console for queries. Numbers moved. You still don't know why.

Doing it with FlarePath

Open one Guide. Get the story: what changed, why it matters, what to do first.

Failed payments eating this week's growth
Churn ticking up while MRR looks flat
Engagement slipping in Google Analytics before cancellations show in Stripe

Churn 5.2% · up from 3.8% last month

Focus 1: Review recent cancellations before the trend compounds

What FlarePath catches before you notice

See everything we watch

Sean Hannan

founder · deliberately works llc · LinkedIn

I built FlarePath because I was tired of jumping between tabs, staring at data that never told me why the numbers moved.

Common questions

What is FlarePath Metrics?

FlarePath Metrics is a decision guide for small SaaS teams. Connect Google Analytics or Stripe first — your Guide updates daily with what changed, why it matters, and ranked next steps with links. Search Console and X are available too. We email you Monday and send mid-week alerts when a metric shifts enough to matter. Free in beta with read-only OAuth encrypted at rest.

Is my Stripe data safe?

Yes. FlarePath connects via Stripe Apps OAuth with read-only permissions declared in our app manifest. OAuth tokens are encrypted at rest and never logged. FlarePath cannot charge customers, issue refunds, or change subscriptions. Revoke anytime in Stripe → Installed apps.

How much does FlarePath Metrics cost?

FlarePath Metrics is free during beta with no credit card required.

Who is FlarePath Metrics for?

FlarePath is for growth owners at small SaaS who already have GA4, Stripe, and Search Console — but still can't explain why the numbers moved. Clear change story and the next action, not another afternoon hunting through tabs. It is for teams who do not want drift across their data sources to go unnoticed because they forgot to check in.

Monday email screenshot

FlarePath Monday email highlighting items worth a look. — sample monday digest

More FAQs

Stop guessing why the numbers moved.

Guide refreshes daily. Free in beta.

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